Branding is crucial for small-to-medium sized businesses (SMBs). Whether it’s the company’s name, logo, or tagline, branding helps position and differentiate SMBs against competitors. However, an SMB can have great brand elements, but if the brand isn’t scaled well, said business will have lots of trouble growing their client base.

How’s an SMB supposed to compete against brands that millions of people notice every day?  Simple – by connecting with its engaged audience! Vunee can help you to scale your brand online with this 3 following tips by our service E-YE.

1. Make your audience talk about you on Social Media :Mood-ISE-exhibition-news

Social media is a great way to engage with your audience and scale easily to other communities. Though there’s one caveat: don’t jump on a social media tactic without having a good strategy, we offer you the solution implementing a gamification process between your customer and your product thru taking pictures with a branded polaroid that can be share in their social media, is a easy way to get spread your brand over the social media. Your audience will be more active.

2. Define your Ad-Target :

Big brands are memorable because they advertise everywhere, and spend a lot of money doing so. Adidas pays top pounds to shower YouTube visitors with their impressions. SMBs however don’t have a big enough budget to advertise this way. With Eyeforbrands, SMBs can spread their brand by the experience that the customer is having with it and at that point getting shares over the communities,at the same time is a more trusted the brand the one that is recomended by our friends/followers. Eyeforbrands makes you memorable only to those that are potential buyers.

3. Turn your audience into Evangelists/Promoters:frame_belvedere

It’s been said that the best products turn users into evangelists. Nike puts their swoosh on all of their products, while HootSuite’s owl can be seen on every Facebook post made through that client. Your clients use your product for a reason, so there’s no reason that they wouldn’t want to recommend it to other people who they know would benefit from it. Using our service encourages your clients to evangelize your product by sharing the experience that they are having with it.

 

“For any company that’s ready to grow, brand scaling is a challenge that can be overcome on a tight budget” 

Olivier Geynet, CEO at EyeforBrands

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